Sun Pharma enters nutritional bar segment with the launch of Revital NXT

Sun Pharma Consumer Healthcare announced the introduction of Revital NXT in India, marking the company’s first entrance into the nutrition bar market. The product is a brand extension of Revital H, the company’s most popular product.

Revital Energy NXT and Revital Protein NXT are the two versions of the product that have been released. The rapidly rising focus on fitness among the younger part of the population may have impacted the company’s choice to expand into the nutrition bar market.

Informing about the launch into a new segement, Vidhi Shanghvi, Head, Sun Pharma Consumer Healthcare said, “With increasing health-consciousness and active lifestyles, there has been rising demand for on-the-go nutrition. Our new product – Revital NXT bar, powered with natural ginseng – the same core ingredient that fuels Revital H, helps you stay active and ace life’s demands on the go.”

Revital H hopes to give consumers with a convenient, on-the-go alternative to satiate their hunger while also meeting their nutritional needs with this line of protein and energy bars, according to the business.